Pet Care Trends in 2025: What’s New in Pet Nutrition and Wellness?

1. Fresh is the Future

[{"selector":"#anim-2afc94e3-5c52-4e41-a957-57e38d3439ec [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-36.8652342602302%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-a1e7e6cb-bd26-4437-a9bf-7ccaa991a477","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-165fe2a0-c0d9-4764-a342-2a615b3b015c","keyframes":{"transform":["translate3d(0px, 196.33220%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3f8ffbf-f222-4466-abc7-cf1d497af901","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef380531-433f-406e-b675-52c7aed30d76","keyframes":{"transform":["translate3d(0px, -1178.27207%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pet parents are leveling up. Say hello to fresh, human-grade dog food —because our fur babies deserve more than just kibble.

2. Goat Milk for the Win

[{"selector":"#anim-3e0acaed-53fc-49ff-9dda-9a13228e6be2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-039234e3-9d12-4e37-bd19-fdce6e7ef9a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f38e205b-3104-4c31-a981-3bdf4929d6a5","keyframes":{"transform":["translate3d(0px, 228.37105%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3abd2c81-2f23-469f-997b-feb1328878ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4103390-1db2-47a9-9d95-12c180091903","keyframes":{"transform":["translate3d(0px, -565.02534%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Goat milk for dogs is trending hard. It’s gentle, boosts dog nutrition , and supports digestion—happy tummies, happy pups. Try Now

3. Probiotic Power

[{"selector":"#anim-402f971e-3797-46ee-b41a-0b529a8c1289 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.35274338113183%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-1c154d79-b791-4d3a-8157-a955655d465c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8d7eb57-de0c-40cd-8ff8-8ed763f43558","keyframes":{"transform":["translate3d(0px, 225.45841%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9291ced2-d567-4362-be5e-6780f0f8f9f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a555c3b2-940c-4d9b-ba96-7ec4652c6b78","keyframes":{"transform":["translate3d(0px, -1111.60536%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Probiotics for dogs are the go-to for gut vibes. Better digestion = better absorption of healthy dog food . That coat glow? Thank gut health. Learn more

4. Senior Pups, Special Care

[{"selector":"#anim-749e5a14-cfe4-4dc3-a43b-25acd8afb272 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.24062488616884%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-825e4805-0b67-4a1e-97a9-13f9af95cda0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9536e584-4faf-4454-bf03-92d8e41a5bba","keyframes":{"transform":["translate3d(0px, 256.52641%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32eb1146-1a77-48a5-8d1d-8b986ea46af0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cb0dd22-b9a0-487f-9019-e6e89fef385e","keyframes":{"transform":["translate3d(0px, -532.07076%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Senior dog food with joint support and easy digestion is getting popular. Aging dogs deserve soft, nutritious bites—hello, wet dog food !

5. Kibble Reinvented

[{"selector":"#anim-4c090009-e0fa-4196-adf2-556a377ae341 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.225066375436132%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-f7c3a732-4101-4f10-87b9-d5d9e7b17a42","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd524a54-34ca-49a9-af47-4847c3ecd670","keyframes":{"transform":["translate3d(0px, 271.08949%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40666f4d-8e1d-4e88-9573-b9e3938a76d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4867fba-b785-42b6-a0af-c58963a69a5c","keyframes":{"transform":["translate3d(0px, -1007.16098%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dog kibble and puppy kibble are getting fancy—freeze-dried bits, meat-first recipes, and less junk. Your pup’s bowl? Gourmet.

6. Treats with Benefit

[{"selector":"#anim-fdc73f92-68dd-421a-89ef-d8603ee2f9ab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-adb73591-c226-4285-b854-5ad3f04f9068","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e0e1eaf-ee78-4e5c-a3d1-edc86df55789","keyframes":{"transform":["translate3d(0px, 216.72056%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8e84ebf-9a0b-40d9-be51-413c4a256e47","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-967c9dfd-d116-4833-aab3-dc5dea1808b3","keyframes":{"transform":["translate3d(0px, -1131.6055%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Puppy treats aren’t just cute—they’re functional now. Think dental chews, calming bites, and snacks packed with dog nutrition perks.

7. Cat Food Glow-Up

[{"selector":"#anim-8753a9c2-f200-4e7c-a781-f640a61bdecb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-7fdd0438-68da-49b9-bb03-f707a0de0988","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bbb57cb-a6fc-4cfe-bd1a-05542fdd7a05","keyframes":{"transform":["translate3d(0px, 220.60406%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cff74976-f40f-486f-b202-dae2d76777e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3232872-9461-4ea0-bb22-e66ecca44c7a","keyframes":{"transform":["translate3d(0px, -1122.71659%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dry cat food and wet cat food are also on the rise—high-protein, grain-free, with formulas that support long-term health. Cats stay thriving!